Omnicom partners with Amazon Ads for a unique agreement, leveraging proprietary browsing and streaming insights to link TV investments to Amazon purchases for more effective decision-making.
Through the acquisition of Flywheel, Omnicom integrates digital commerce signals into Omni, connecting audience data to Amazon sales data, improving investment efficiency in linear and streaming TV.
The strategic partnership focuses on combining viewership, audience, and sales data through an ecosystem created by Omnicom and Amazon, enhancing targeting capabilities and decision-making processes.
Clarissa Season highlights the significance of connecting viewership data to Amazon sales data through Flywheel's product signals integrated into Omni, facilitating efficient consumer targeting across platforms.
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