Nutter Butter has embraced an unconventional social media strategy, creating bizarre content that resonates with followers and sparks conversations, enhancing brand engagement.
The brand's decision to lean into bizarre and absurdist content stems from audience requests; they know that followers find this entertaining and engaging.
Zach Poczekaj states, "The crazier the better; we want to create content that leaves people scratching their heads and talking about us, which ultimately builds our community."
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