Gameloft for brands is redefining audience targeting in advertising by partnering with NumberEight, utilizing ID-less data solutions that ensure user privacy while enhancing marketing effectiveness.
The partnership merges NumberEight's sophisticated demographic solutions with Gameloft's extensive gaming network, reaching 1 billion active users monthly and highlighting gaming's pivotal role in engaging younger audiences.
Mobile game ads are 2.5 times more effective than standard internet ads, doubling the likelihood of product purchases, demonstrating gaming’s rising importance as an advertising medium.
By employing robust Natural Language Processing and anonymised demographic data, NumberEight offers accurate, scalable insights into audience preferences without relying on less reliable IP address data.
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