"Understanding trends and what's happening in music is valuable for all marketers," he said, emphasizing how crucial cultural insights are for effective brand strategies.
"There's so much opportunity in this creator economy," he said, highlighting the emergence of new brands thriving through innovative marketing strategies tailored to cultural moments.
"In the gig economy era, it was earned media and blogs. It was digital news, but now it's all about owned media and disintermediated content creators," he explained, indicating a shift in marketing dynamics.
"Chaos marketing was also popular, as every brand is unique and personalized with new AI and tech tools facilitating brand messaging," Kirshbaum noted, reflecting on the rapid evolution in marketing strategies.
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