Irene Kim highlights the viral success of Chili's 'Triple Dipper' appetizer with her popular TikTok, showing vibrant cheese pulls and claiming it’s worth the $16 price.
Chili's CEO Kevin Hochman noted that the Triple Dipper's appeal lies in its variety and customization, making it particularly relevant to younger diners and contributing to significant sales growth.
As a result of the Triple Dipper's popularity, sales for the appetizer have surged by 70% and now accounts for 11% of Chili's total business.
Recent success with the Triple Dipper has enabled Chili's to raise its revenue forecast, indicating a transformative impact on its business strategy and operations.
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