'Now that's what I call a cheese pull': Chili's sales are surging thanks to TikTok
Briefly

Irene Kim highlights the viral success of Chili's 'Triple Dipper' appetizer with her popular TikTok, showing vibrant cheese pulls and claiming it’s worth the $16 price.
Chili's CEO Kevin Hochman noted that the Triple Dipper's appeal lies in its variety and customization, making it particularly relevant to younger diners and contributing to significant sales growth.
As a result of the Triple Dipper's popularity, sales for the appetizer have surged by 70% and now accounts for 11% of Chili's total business.
Recent success with the Triple Dipper has enabled Chili's to raise its revenue forecast, indicating a transformative impact on its business strategy and operations.
Read at Fast Company
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