In the 21st Kellogg School Super Bowl Advertising Review, Novartis topped the list with its ad focused on breast health and cancer screening. This marks a first for a pharmaceutical company in the review's history. Other notable mentions include Michelob Ultra and Google Pixel. Experts noted Nike's return after almost 30 years was significant, showcasing female athletes. While some brands excelled, others like Tubi and Coffee-Mate fell flat in their advertising efforts, highlighting the competitive nature of Super Bowl advertising.
"Not every advertiser hit the mark this year, including Tubi and Coffee-Mate, which received low grades during this year's Ad Review."
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