"Betches will produce content that 'enables millennial and Gen Z women to tap into exciting NFL moments,' while also presenting advertising and sponsorship revenue opportunities for brands looking to reach the demo."
"This is not necessarily about reaching the female sports enthusiast who is watching every game. This is about growing the audience and expanding consumption by creating relatable content that appeals to the casual fan."
"By teaming up with Betches, we're creating content that bridges the NFL and culture in a way that resonates with their audience's unique perspective."
"Last year's Super Bowl was the most-watched ever by women, amassing nearly half of the total audience. Reaching women where they are... can help continue that trend."
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