"We've long understood and appreciated the ways in which ACR data can empower advertisers to better understand their audiences' TV viewership patterns and inform their cross-platform investments," said Karim Rayes, chief product officer at Nexxen. "Ultimately, we want to ensure these advertisers have access to the richest, most relevant data available, and the flexibility to activate that data across the premium, open internet - which is exactly what this partnership with The Trade Desk brings to market."
"Brands need to think about TV media buying in a holistic manner that combines both their linear and CTV plans," said Ben Sylvan, VP of data partnerships at The Trade Desk. "Nexxen's ACR data can empower advertisers to better understand their audiences' viewing habits and improve their media strategies through enhanced targeting and efficiency, reducing over-saturation and fragmentation across channels."
#advertising-technology #data-partnerships #cross-channel-targeting #advanced-tv #audience-engagement
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