Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com
Briefly

"We're thrilled to be able to count Vevo - an incredibly well-known music video network - among our premium publishing partners," said John Rogers, vice president, business development at Nexxen. "Not only can our teams help Vevo elevate the value of their inventory, this new partnership also expands our audience reach and enhances the scale of our quality owned and operated content."
"Vevo is the bridge at the center of the advertising landscape, connecting marketers with pop culture through streaming music television," said Rob Christensen, executive vice president, global sales at Vevo. "With Nexxen's unique tech offerings and incremental demand, we're opening up Vevo's sought-after ad inventory to new buyers, while continuing to drive our programmatic business forward."
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