"Out-of-home (OOH) is one of the only mediums that allows you to reach lots of people very quickly in a high-impact and consistent way, and the New York transit network is a great example of that," said Jonathan Conway.
Making programmatic DOOH happen Now that the MTA's DOOH network transacts programmatically, advertisers don't have to commit to multi-week direct buys, but can "activate on the hours, days, and moments that matter to your audience," Conway said.
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