Facebook introduces a revamped video player with a vertical orientation for Reels, Lives, and longer videos, aligning with the trend towards strong vertical video. The platform also enhances its recommendation algorithm to improve user experience across different types of content.
TikTok is reportedly moving towards the launch of a photo app called TikTok Notes, showcasing a potential evolution towards hosting photos in addition to videos. This initiative, if driven by TikTok's algorithm, could revolutionize photo discovery and user-generated content creation.
Threads, a platform under Meta's umbrella, is piloting a bonus program for creators, incentivizing high-quality non-branded content creation. While specific payout calculations are not disclosed, content eligibility criteria and performance metrics like a minimum of 2,500 views are outlined.
Facebook's pivot to vertical video, TikTok's possible photo app launch, and Threads offering content bonuses reflect ongoing shifts and strategies in the social media landscape, with an emphasis on visual content and creator reward programs.
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