This week in social media updates, platforms emphasized greater engagement and personalization. LinkedIn launched new video features to connect users with profiles, while Snapchat introduced AI tools for customization. Instagram updated its Edits app and rivals Bluesky and Threads continue to compete for user interaction in microblogging. YouTube partnered to assist creators in transitioning content from TikTok and Instagram, aiming to strengthen its position in the short-form video market. These moves signal an ongoing trend towards enhanced user experiences across platforms.
LinkedIn introduced new features that significantly enhance video engagement, allowing viewers to see profiles directly within videos, increasing the platform's focus on video content.
Snapchat is enhancing user interaction through AI and customization features, making video creation more engaging for subscribers, including options for self-destructing Snaps.
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