According to a recent study by SponsorUnited, over a quarter of brands began participating in celebrity and influencer endorsement deals for the first time in the past year.
The study found that of the newcomer brands, 38% belong to either the consumer products, food products, or apparel and accessories categories, indicating a strong trend towards these sectors.
The survey revealed that while traditional celebrities still hold significant influence, influencers are making substantial gains, with over 70% of follower growth in the top 100 coming from influencers.
The '2024 Celebrities & Influencer Report' highlights that Jimmy 'MrBeast' Donaldson experienced a staggering growth of 182 million followers in the last year, establishing him as a leading influencer.
#celebrity-endorsements #influencer-marketing #brand-partnerships #follower-growth #sponsorunited-report
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