Celebrities and influencers remain central to marketing strategies, with many brands entering endorsements for the first time to engage target audiences; 38% are in consumer, food, or apparel.
The '2024 Celebrities & Influencer Report' indicates that despite new brands entering the endorsement landscape, only 4% pursued multiple deals, showing hesitance among newcomers to diversify.
In the evolving endorsement landscape, cosmetics leads with 68 deals, while influencers drive follower growth, with 70% of top 100 celebrity gains attributed to them.
Influencers like Jimmy 'MrBeast' Donaldson have shown remarkable followers growth, highlighting the shifting dynamics in audience engagement where influencers increasingly rival traditional celebrities.
#celebrity-endorsements #influencer-marketing #brand-engagement #sponsorunited-report #social-media-growth
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