The IDVx solution by Infillion aims to scale interactive video across devices and is designed to meet advertisers' specific KPIs through customizable engagement opportunities.
'When you look at true engagement, being able to do things beyond just scanning a QR code... we knew that that would be a powerful engagement device,' says Laurel Rossi, CMO.
Infillion builds creative interactive videos using brands' assets or can create new content in under one week, focusing on in-unit engagement to enhance user experience.
Advertisers can utilize various interactive formats such as shoppable ads, polls, quizzes, and branching videos, achieving deeper customer interaction while remaining on a single screen.
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