Netflix revealed the rollout of its advertising technology platform just a year and a half after entering the ads realm, positioning itself against industry giants like Google and Amazon.
Amy Reinhard, Netflix's President of Advertising, emphasized the shift to in-house ad tech to enhance targeted ad experiences and align with both member and brand preferences.
Netflix aims to move away from traditional ads towards 'episodic' campaigns that tell a story, showcasing a desire for more creative and personalized advertising approaches.
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