Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Briefly

"Given the incredible fandom for their movies and TV shows, Netflix is best positioned to put brands at the center of the cultural zeitgeist. They offer hugely impactful and relevant experiences for clients, and I can't wait to get started."
"In Pangis, Netflix has found an ad world veteran with deep knowledge and experience in programmatic video and television. As CEO of Ampersand, she helped the company capture 75% of the addressable TV market footprint in the U.S. within just a few years."
Read at Marketing Dive
[
|
]