In Q4'23, like the quarter before, our ads membership increased by nearly 70 percent quarter over quarter, supported by improvements in our offering (e.g., downloads) and the phasing out of our Basic plan for new and rejoining members in our ads markets,' reads the letter.
With the ad plan, customers 'get a better plan than Basic, more streams, higher resolution with downloads. And of course, the real benefit is they get access to all these amazing stories at a lower effective price.'
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