Kohl's is winning on price with 19% of Gen Z and a whopping 32% of boomers ranking it as their favorite department store. This statistic highlights a significant trend in consumer preferences across generations, showing that affordability resonates with both younger and older shoppers.
90% of department store customers desire the best deal, with 88% expecting sales and discounts regularly. This highlights the importance of price consciousness among consumers, revealing a tension between their expectations for quality and value.
Kohl's leverages its partnership with Sephora to attract younger shoppers, illustrating how collaboration with trendy brands can enhance a retailer's appeal to a demographic that prioritizes both value and brand perception.
Across generations, Nike maintains its status as the top choice for athletic footwear, showcasing the brand's strong cross-generational appeal and its effective marketing strategies that resonate broadly with consumers.
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