Native Advertising Strategy: How and When to Use It
Briefly

Native advertising mimics organic content, creating relatable and engaging material. It's less interruptive than traditional ads, focusing on entertaining and informing users rather than direct product promotion.
Native ads blend seamlessly into the platform and focus on value-based content. They are more engaging and effective compared to traditional display advertising.
Brands should consider native advertising when traditional display methods are ineffective. Native ads offer a more engaging and informative approach.
Native ads appear in various forms, such as sponsored social media posts, recommended content, and boosted videos. They aim to provide value to users while promoting brands subtly.
Read at Hubspot
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