NASCAR has significantly leveraged TikTok to connect with younger audiences, regaining popularity through engaging content and sponsorships. The potential ban of TikTok poses a threat to this strategy, as drivers rely on the platform for fan engagement and alternative funding. This comes amid Congress's move to ban TikTok over Chinese affiliations, which could stem the growth drivers have experienced through their significant followings on the app. Should the ban proceed, NASCAR might struggle to maintain its foothold in appealing to the younger demographics. Drivers like Toni Breidinger and Hailie Deegan are products of this vibrant TikTok engagement, risking their outreach and sponsorship opportunities.
TikTok has allowed many drivers in the NASCAR world to create unique, funny, and unorthodox content that appeals to younger audiences.
With the US Congress's decision to blanket ban the app because of its connection with China, all the hard work done by NASCAR is at risk of being undone.
Collection
[
|
...
]