Braxton Manley transitioned from Braxley Bands to launching Mystic, a health-focused chewing gum company, aiming to establish a family holding company for DTC businesses. Mystic offers square organic gum squares targeted at women, with unique health benefits and a palate-cleansing effect.
Braxton Manley adopted a profit-first mentality in managing Braxley Bands, focusing on long-term stability, multiple scale-ups, and pull-backs based on profit-and-loss statements. He also oversees Peace Love Hormones, a supplement brand, to support his fiance's pursuit of a doctorate.
#entrepreneurship #direct-to-consumer-dtc-businesses #family-business #health-products #marketing-strategies
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