"[Indian] Gen-Zs are very, very conscious of global trends and they want to adopt [them] really fast," says Nandita Sinha, emphasizing the rapid trend adoption among young consumers in India.
"E-commerce platforms like Myntra are key to driving growth in India because they help brands overcome the shortage of suitable physical retail infrastructure in the market," highlighting the importance of online platforms.
"Only 12 percent of fashion in India is bought online ...There are 75 million Gen-Z customers [in India] and we have 16 million of them on our platform, so we have a whole way to go," indicating the growth potential.
"It's important to have the right local partner to be able to navigate through the many Indias that exist," stressing the necessity of partnerships for brands to succeed in diverse markets.
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