Creating an effective strategy remains a core challenge for 53% of marketers executing a multichannel marketing plan, according to a recent report by Ascend2.
Fifty-two percent of marketing professionals list data quality as an essential aspect of a successful multi-level marketing campaign, more than any other category.
A close second is accurate measurement of performance, which 50% of marketing professionals named as a top attribute.
Data quality is the most essential attribute of a successful multichannel marketing strategy.
#multichannel-marketing #data-quality #marketing-strategy #consumer-behavior #artificial-intelligence
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