A selection of 100 retail brands collectively posted under 850 times in the first three weeks of July 2024, hinting at a distancing from the X platform.
Elon Musk's changes to Twitter, now X, caused several businesses like H&M and Macy's to leave by the end of 2022, abandoning millions of followers.
Among 100 retail brands, 50 posted in July 2024, accounting for 845 posts, with only 24 companies posting 10 or more times, less than social media recommendations.
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