More than a quarter of marketers plan to slash spending on Elon Musk's X next year
Briefly

According to Kantar's Media Reactions report, a significant shift has occurred in marketers' perception of X post-Musk's acquisition, with a net unfavorable view rising to 21%.
The advertising environment for X worsened notably after Musk's takeover, with 90% of revenue still tied to advertising and a $744 million drop in spend this year.
Read at Quartz
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