Marketing techfromArs Technica10 months agoDiscord lures users to click on ads by offering them new Orbs currencyDiscord partners with Kantar to help advertisers measure ad success, signaling a shift towards more advertising revenue.
fromThe Drum10 months agoDeclassified: how AI is cracking the creative effectiveness codeKantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the 'meh' from the memorable.Marketing tech
ApplefromGSMArena.com10 months agoKantar: Apple is the world's most valuable brand, Google and Microsoft followApple is the world's most valuable brand at $1.29 trillion, marking 28% growth year-on-year.