New research suggests that, hypothetically, they could be missing out on £2.894 trillion simply by not measuring their sales funnel and that a lack of understanding of key sales tactics could be why.
Steve Harlow, Chief Sales Officer at Sopro, said, "Lead generation is the process of finding and attracting potential customers. It involves using various methods, such as social media, email campaigns, and online ads, to get people interested in the company's products or services."
"Prospecting in sales is identifying and reaching out to potential customers interested in a company's products or services. It involves researching and finding individuals (for B2C sales teams) or businesses (for B2B sales teams) who could be interested in your product or service and initiating contact through various methods, such as cold calling, emailing, or networking."
"It's vital for sales teams to fully understand and know how to employ each of these tactics for the best results. Equally, if you're a B2B sales business, it's important to ensure all team members are well-versed in these concepts."
Collection
[
|
...
]