In our view, this is partially due to the slowdown in paid partnerships (brands using content creators as ads) in the past year and the competitiveness in this space, as more paid partnerships are concentrated among the top creators.
The average monthly income for content creators, excluding possible paid partnerships, is just 20% of the average monthly income for a typical, full-time US employee.
And only once in the past five years has the average monthly income of a content creator been higher than the average weekly income of a typical full-time worker, suggesting that very few people earn a living from content creation, let alone get rich from it.
People are still trying to make a living as content creators, especially as some workers who were caught up in the wave of tech and finance layoffs that began last year turned to the creator economy.
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