A recent survey indicated that more marketers disapprove of Omnicom's planned acquisition of IPG (27%) than approve (15%), reflecting skepticism within the industry.
Concerns arise regarding principal-based media buying, with 38% of marketers approving of the practice while 41% disapprove, indicating a divide in perception.
Despite mixed feelings about the Omnicom-IPG merger, nearly half of surveyed marketers express optimism about the advertising industry's future in 2025.
The relationship between brands and agencies appears relatively positive, with 44% of participants rating it as good compared to only 22% who view it negatively.
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