More advertisers are using clean rooms, but not to their full potential, research says
Briefly

Francis Scialabba
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The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Advertisers are increasingly using clean rooms, but there's still plenty of laundry to fold.That's according to the IAB's 2023 State of Data report, based on a survey of "data decision-makers" across brands, publishers, and agencies.
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