There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. He didn't plan the campaigns or create content; he executed them, which was crucial.
Yes, they work with marketers, but they think differently, talk differently and - for the most part - talk about the marketing organization as if it's a client.
Good marketing operations professionals understand marketing and marketing strategy and make recommendation to the marketing team.
#marketing-operations #campaign-execution #marketing-strategy #segmentation #professional-relationship
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