Why retail media CTV campaigns are so hard to trackAdvertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
How to avoid pitfalls of data-driven marketing execution | MarTechData-driven marketing execution is essential for effective decision-making.Real-time monitoring and analysis are crucial to avoid inconsistent data and optimize campaign performance.
MOps: Is you is or is you ain't marketing? | MarTechMarketing operations professionals play a crucial role in executing campaigns, focusing on email list management and segmentation for promotions.Marketing operations professionals have a unique perspective on marketing, often treating the marketing organization as a client.
Council Post: The Influencer Marketing RealityInfluencer marketing is crucial for generating conversions and meeting KPIs.Good preparation, talent selection, and campaign execution are essential for successful influencer marketing.Successful influencer campaigns can lead to large conversions, excellent branding, and positive reputation with talent management.