The marketing landscape has shifted, and companies are realizing that their reliance on performance marketing is becoming less sustainable as they look for scalable growth.
In my journey through various marketing roles, I've embraced both digital and traditional channels, focusing on customer lifecycle management from acquisition to retention.
My tenure at Tesco Mobile was pivotal, allowing me to explore the depths of digital marketing and understand brand management while achieving significant campaign successes.
Launching innovative campaigns, like sending a phone into space for a launch, crafted incredible brand experiences that positioned us above competitors in the marketplace.
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