The influencer marketing for Neom's compounds has backfired, revealing a stark contrast between the promised luxury and the barren, uninspired reality of current living conditions.
Videos on social media depict an aspirational lifestyle in Neom, but viewers are disappointed to see the stark, repetitive design of living compounds resembling low security facilities.
The promotional strategy using social media influencers, primarily mothers, aimed to showcase family life at Neom but instead highlighted a dull suburban office-like environment.
Initial hype surrounding Neom was fueled by grand marketing renderings, but the reality of the living conditions shows a severe disconnect from its utopian promises.
Collection
[
|
...
]