Publisher-hosted events are becoming a particularly useful marketing opportunity for brands, as indicated by a survey where 52% of publisher respondents plan to focus on growing their events business in the next six months.
The Atlantic's CEO highlights the importance of events for brand awareness and revenue generation, mentioning the company's expansion in the number of events and revenue post-pandemic.
#publisher-hosted-events #marketing-strategies #influencer-partnerships #brand-awareness #revenue-generation
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