Seventy-seven percent of smart TV owners frequently make mobile purchases based on TV ads, indicating a strong connection between television advertising and mobile shopping behavior.
Salesforce forecasts that from December 23 to 25, 83% of web traffic and 76% of online purchases will be driven by mobile, highlighting the significance of mobile commerce during the holiday season.
30% of consumers use QR codes in TV ads to learn about products, and 29% use them to make purchases, showing the effectiveness of interactive advertising.
Mobile wallets are becoming increasingly popular, with 24% of global holiday season orders expected to be made using mobile payment options like Google Pay and Apple Pay.
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