Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
Briefly

from Digiday3 months ago
The ultimate goal of mktg.ai is to guide marketers in decision-making by simplifying the tracking of their vast array of creative assets and their success metrics.
Digidayhttps://digiday.com/marketing/mktg-ai-aims-to-be-the-bloomberg-terminal-for-marketers-in-tracking-their-brand-investments/
The service aims to streamline the marketing process by aggregating both digital and non-digital creative assets and performance data into a single interface for marketers.
Digidayhttps://digiday.com/marketing/mktg-ai-aims-to-be-the-bloomberg-terminal-for-marketers-in-tracking-their-brand-investments/
By using a clear red-yellow-green color palette to indicate the success of various assets, users can quickly grasp which strategies are effective and which need adjustment.
Digidayhttps://digiday.com/marketing/mktg-ai-aims-to-be-the-bloomberg-terminal-for-marketers-in-tracking-their-brand-investments/
Through AI-driven analyses, mktg.ai establishes benchmarks that help marketers understand their key performance indicators, leading to better-informed marketing decisions.
Digidayhttps://digiday.com/marketing/mktg-ai-aims-to-be-the-bloomberg-terminal-for-marketers-in-tracking-their-brand-investments/
Read at Digiday
#marketing-technology #saas #ai-in-marketing #data-analytics #creative-assets-management
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