Quaker's '100 Reasons to Rise' campaign captures the beauty of morning routines through Misan Harriman's black-and-white photographs and audio interviews, showcasing how starting the day can influence its course.
The brand's focus on everyday heroes stems from the belief that stories of resilience and strength have the ability to motivate, reflected in the universal hope associated with mornings and the inspiration drawn from overcoming challenges.
Quaker's global vice-president of marketing, Ciara Dilley, stresses the personal connection facilitated by Misan Harriman's photography in the '100 Reasons to Rise' campaign.
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