Microsoft reassured its commitment to the retail media sector at CES, emphasizing a strategic pivot after closing PromoteIQ. With the collaboration with Criteo, the company aims to scale its commerce media solutions. It has also introduced Curate for Commerce, which utilizes first-party data, and Sponsored Promotions, targeting called consumers within Microsoft's retail ecosystem. Paul Longo highlighted the increasing brand demand for offsite advertising, which Microsoft plans to address with tailored data-driven approaches and strategic partnerships.
Microsoft is committed to driving commerce media solutions at scale, despite having shut down its PromoteIQ platform. The focus is shifting toward enhancing retail media capabilities.
Our partnership with Criteo aims to unlock scale in the retail media ecosystem, making it easier for advertisers to reach a broader range of shoppers.
Curate for Commerce and Sponsored Promotions were launched to help brands utilize retail data and efficiently target consumers beyond retail sites.
Brands are eager to invest more in offsite advertising, creating a movement we aim to capture using data-driven approaches.
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