The new integration of Microsoft Clarity and Google Ads allows advertisers to connect campaign performance with user behavior, enhancing understanding of engagement metrics.
With real-time tracking of user behavior post-click, the new advertising-focused dashboard significantly improves visibility into engagement metrics for specific Google Ads campaigns.
This update enables advertisers to optimize campaigns and landing pages based on actual user engagement data, identifying which campaigns drive meaningful interactions.
The integration positions Microsoft Clarity as a more competitive player in the analytics space, particularly for those focused on maximizing Google Ads ROI.
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