Microsoft has improved the setup workflow for Shopping Audience campaigns, simplifying the process for advertisers. This enhancement aims to streamline campaign creation and management, making it easier for users to navigate the platform.
With the introduction of Product Groups for Shopping Audience campaigns, Microsoft has aligned these campaigns with regular Shopping Search campaigns, providing more structure and flexibility in ad management.
Existing users of Shopping Audience campaigns can choose to implement this new feature by accessing the product group page and creating their first product group. Importantly, this change is optional and will not impact existing campaign performance.
For newly established Shopping Audience campaigns, product groups will be created by default, enhancing user experience and reducing setup time for advertisers.
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