"This spring/summer season, fashion brands are honing in on their core identities to boost brand awareness in bold and genuine ways. With inflation impacting many industries, designers and marketers are focusing on meeting the needs of consumers looking for unique aesthetic and styles. The goal is clear: Stay true to the brand's essence while offering curated, experience-driven fashion," said Michelle Hammond, client strategist at ListenFirst.
"For example, Instagram led with 54 percent engagement, as users gravitated toward runway moments and designer highlights. TikTok captured 23 percent, with its dynamic behind-the-scenes content and influencer collaborations," said Hammond.
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