Informed by research, our definition of political content is content likely to be about topics related to government or elections; for example, posts about laws, elections, or social topics. These global issues are complex and dynamic, which means this definition will evolve as we continue to engage with the people and communities who use our platforms and external experts to refine our approach.
Back in 2018, a survey conducted by Sprout Social found that 66% of consumers believe that it's important for brands to take a public stance on leading social and political issues, including immigration, human rights, and race relations.
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