Meta has made significant updates to its Advantage+ ad products, aiming to streamline campaign setup by combining manual and automated controls. Advertisers can now toggle Advantage+ AI optimization within their setup flow, allowing for enhanced control over their campaigns. New features like Advantage+ leads campaigns aim to reduce advertising costs, showing promising metrics with lower costs per lead. The Opportunity Score tool is also expanding availability, providing data-driven recommendations to advertisers. Changes create a more integrated approach to AI usage in ad management.
Advertisers in the test group will see an on/off label for Advantage+ in their manual setup flow, which will let them know when their campaign is set up to use its AI optimization.
Meta also introduced Advantage+ leads campaigns, which uses AI optimization to help brands find the highest quality leads, seeing an average 10% lower cost per qualified lead.
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