Meta is testing advertisements on its Threads platform, targeting brands currently active in the U.S. and Japan. This move coincides with Threads surpassing 300 million monthly active users. Meanwhile, Nielsen announced it will discontinue its long-used consumer panel-based TV ratings by late 2025. The replacement, known as Big Data + Panel, aims to integrate traditional consumer data with insights from third-party vendors to adapt to industry needs. Lastly, AI firm Perplexity has proposed a merger with TikTok that includes a significant ownership stake for the U.S. government, signaling ongoing regulatory challenges in the social media landscape.
Meta has begun to test ads on its Threads platform 'with a handful of brands in the US and Japan'. This announcement comes as the app hits over 300 million monthly active users.
Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the standard for measuring US TV ratings for decades.
Media measurement firm Nielsen wants customers to use its newer ratings product called Big Data + Panel, which combines panel-based consumer data with numbers drawn from third-party vendors.
AI company Perplexity has submitted a new proposal to merge with TikTok, which would give the US government up to 50% ownership of the new entity.
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