Meta, parent company of Facebook, Instagram, and WhatsApp, has scrapped third-party fact-checking in the US, relying instead on users to flag misinformation. CEO Mark Zuckerberg defended this move, claiming that the previous system was flawed and overly censorious. Senior executive Nicola Mendelsohn reassured advertisers of Meta’s commitment to brand safety, emphasizing the tools available to avoid sensitive content. This strategy aligns with a broader shift towards fostering user-driven content moderation, akin to approaches seen on rival platforms like X, particularly amid falling ad revenues for competitors.
Zuckerberg defended the shift during an eight-minute video statement, claiming that external fact-checking had led to "too many mistakes and too much censorship."
Mendelsohn framed Meta's pivot as "moving back to our roots," stressing that the platform's original mission was to enable free expression and open debate.
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