Meta is testing advertisements on Threads, its competitor to X/Twitter, to generate revenue since its launch in 2023. This initial ad rollout targets users in the US and Japan, emphasizing brand safety and AI tools for advertisers. With 300 million monthly active users, Threads aims to make ads as engaging as organic posts. This rollout comes amid upheaval in the social media landscape and reflects Meta's effort to reassure advertisers concerned about other platforms' content moderation practices.
"The timing of the ad rollout appears strategic, as the social media landscape faces upheaval, with Meta's push into Threads advertising following recent turmoil at TikTok."
"Meta reassures advertisers with brand safety measures and AI tools for ad placement, providing them comfort amid challenges on other platforms like X."
Collection
[
|
...
]