Meta has initiated a strategy to attract TikTok creators to its platforms, particularly Facebook and Instagram, offering them cash bonuses of up to $5,000 over three months for posting Reels. The strategy comes as TikTok faces uncertainty regarding its U.S. availability. In addition to financial incentives, TikTok creators will have access to the Facebook Content Monetization program and are offered promotional support. Meta is also enhancing Reels to make it a more appealing alternative, with longer video options and increased visibility in feeds.
Meta is enticing TikTok creators with cash bonuses, content deals, and support, allowing them to earn up to $5,000 for posting Reels, amid TikTok's troubles.
As TikTok faces uncertainty in the U.S. following a potential ban, Meta seizes this opportunity by rolling out features to attract TikTok creators.
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