We understand this functionality can be important for brands when running sensitive campaigns or during periods of heightened sensitivity.
Last year, we started rolling out the ability for businesses to run ads on Facebook and Instagram profiles, which is a great opportunity to reach more customers while they're deeply engaged.
Businesses will work directly with Meta Business Partners to determine which specific categories they may want to block - these decisions happen directly between businesses and their chosen Meta Business Partner.
In early testing, when pairing Meta's inventory filter for Feed and Reels with this third-party content block list, businesses are seeing their brand suitability rate increase with this added layer of control.
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